Anna Creasy

Principal Product Designer

I am a strategic product partner driven by complex, high-impact challenges. With a background in VFX production and genomics, I partner cross-functionally with multiple teams to translate intricate systems into clear, human-centered experiences.

I lead with curiosity and advocate for deep collaboration to shape modern tools. Australian-Norwegian; outdoor enthusiast, illustrator, and maker.

CURRENT ROLE

Ancestry

JUNE 2019 – PRESENT

Principal Product Designer

Senior Product Designer → Design Lead → Principal Product Designer

Player/couch with 3 reports in the DNA and onboarding space

Lead designer on App strategy across family history and DNA

Team representative for Design library coalition

Ancestry projects (expand for details)

  • App design library

    App · Adapted the web design system into a unified Figma component library for iOS and Android, streamlining cross-platform feature delivery and design-to-dev handoff.

    Design system rollout

    App · Designer on a cross-functional tiger team driving the rollout of the new design system across both DNA and Family History native apps, updating components where needed.

    Inclusive avatars

    Web & App · Partnered with UXR and external accessibility experts to design inclusive default avatars across the product ecosystem, including an extensible vector asset library now used across brand and product marketing.

  • One Ancestry App

    App · Led the design tiger team merging two separate apps (Family History & DNA) into a single flagship experience, redesigning the core information architecture and unifying disparate UI frameworks.


    DNA first onboarding 

    App · Designed a dedicated onboarding track for DNA-first users, giving immediate access to kit registration, status tracking, and activation within the unified app.

    DNA home tab

    App · Created an adaptive home dashboard for DNA customers, tailoring context and content throughout the kit activation, processing, and post-results stages. 

    DNA Regions quiz

    App · Designed an interactive DNA regions quiz to engage users during the multi-week result processing window, driving social sharing with friends and family.

    Traits

    App · Refreshed the core Traits interface to make personalized genetic insights more interactive, accessible, and shareable.

    DNA Compare

    App · Designed side-by-side comparison tools allowing users to explore shared genetic traits and ethnicity breakdowns with their DNA matches. 

    User consent

    App · Redesigned the app-wide settings architecture and built intuitive, compliant consent flows to meet emerging global privacy regulations without sacrificing user trust.

  • Find a grandparent

    App · Created a low-friction "Find a Grandparent" entry flow that lets users start a tree with a single known relative, immediately unlocking historical records. 

    Curated matches

    Web & App · For the first time, a customer can present an ancestor with no tree. Showcasing a DNA match tree with a shared grandparent or great-grandparent. 


    Native paywall

    App · Testing into native paywall variants with the goal of significantly reducing load latency and improving conversion rates.

  • New user onboarding 

    Web · Streamlined the first-time user experience on the web, guiding newcomers through fundamental tree-building actions and record discovery.


    Vision sprints

    Mobile-first web · Partnered in small design teams (2 or 3 designers) on high-level vision sprints, exploring future-state concepts for core workflows and early user engagement.

TOOLS

Claude, Kiro, Figma, Paper

LET’S CONNECT

Find me on LinkedIn or via email anna.creasy@gmail.com